LUCHI is a new Ukrainian jewelry brand that produces silver products coated with rhodium and gold.
LUCHI is created with absolute love. Our philosophy is to make jewelry that stays with you for a long time: simple, sincere, thoughtful. We believe that beauty is not about perfection, but about connection. That is why the symbols of the brand are two most loyal friends, Luna and Archie.
Interview with the jewelry brand team
Interviewer : Hello! Please tell us how the idea to create LUCHI came about?
Luna (Creative Director/Furry Mischief): Hi! It all started with Archie and I always being there when our people were working on new designs. We inspired. We supervised. We made sure everything was cool.
Archie (COO/tailless grunt): To be precise, I was watching and Luna was sleeping. But yes, we are always there. And somehow it became clear that we are no longer just spectators. We are part of the team. And so a brand was born, in which everyone has a voice.
Interviewer : Where did the name LUCHI come from?
Luna : LU is the first part of my name, which I happily provided for the brand name.
Archie : and CHI is the last syllable of my name. Therefore, the name LUCHI carries a strong connection, both between the names and between us.
Interviewer : Why jewelry? You could have made… well, I don't know, a brand of leashes?
Luna : Oh, I love leashes, but jewelry is more than that. It's something that stays. It's about moments together. People give jewelry when they want to say, "I appreciate you and I love you."
Archie : And jewelry is valuable in small amounts. One necklace, for example, is 3kg of food. Practically, right?
Interviewer : What is the main idea behind LUCHI?
Archie : So that every piece of jewelry is a sign. Of a connection, or of love. Nothing superfluous, everything to the point.
Luna : And so that a person can be seen from afar. Even in a big city. Because sometimes one paw on the neck is like a beacon. A signal: "I have someone close to me."
Interviewer : And the last question. What do you enjoy most about your work?
Archie : When people choose jewelry and their eyes sparkle. This is the one we had in mind!
Luna : And I'm happy when everything is ready and we can lie down on the jewelry bags. They're really comfortable, by the way. But seriously, we're just happy to be a part of something that makes life a little warmer.
We are LUCHI and we are developing and creating for you!
