Reporter : Hello! Please tell us how the idea to create LUCHI came about?

Luna (Creative Director/Furry Mischief): Hi! It actually started with Archie and I always being there when our people were working on new designs. We inspired. We supervised. We made sure everything was cool.

Archie (COO/tailless grunt): To be precise, I was watching and Luna was sleeping. But yes, we are always there. And somehow it became clear that we are no longer just spectators. We are part of the team. And so a brand was born, in which everyone has a voice.

Reporter : Where did the name LUCHI come from?

Luna : LU is the first part of my name, which I happily provided for the brand name.

Archie : and CHI is the last syllable of my name. Therefore, the name LUCHI carries a strong connection, both between names and between names.

Reporter : Why jewelry? You could have made… well, I don't know, a brand of leashes?

Luna : Oh, I love leashes, but jewelry is something more. It's what stays. It's about memory, warmth, moments together. People give jewelry when they want to say, "I see you. I appreciate you. I love you."

Archie : And you don't have to wear jewelry. Practical, right?

Reporter : What is the main idea behind LUCHI?

Archie : So that every piece of jewelry is a sign. Of connection, of love, of the real you. Nothing superfluous, everything to the point.

Luna : And so that a person can be seen from afar. Even in a big city. Because sometimes one paw on the neck is like a beacon. A signal: "I have someone close to me."

Reporter : And the last question. What do you enjoy most about your work?

Archie : When people choose jewelry and their eyes sparkle. This is the one we had in mind!

Luna : And I'm happy when everything is ready and we can lie down on the jewelry bags. They're really comfortable, by the way. But seriously, we're just happy to be a part of something that makes life a little warmer.

We are LUCHI and we are developing and creating for you!